Oufan, Sarah

Sarah Oufan
Start date:
October 2015
Research Topic:
Big Data & Marketing Decision Making
Research pathway:
Research Supervisor:
Professor Luigi M De Luca, Professor Robert Morgan, Professor Rick Delbridge
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

This research aims to explore the impact big data has on the marketing and strategic decision making within organisations.