There is a tension surrounding the marketing of cultural heritage sites and their corresponding events. The research will explore these tensions by pursuing a multi-layered approach to cultural heritage marketing. The research will focus on uncovering underlying processes and interactions behind the presentation of contested and constructed cultural heritage sites.
Start date:October 2013
Research Topic:A multi-layered perspective of cultural heritage marketing.
Research pathway:Management and Business
Research Supervisor:Professor Adam Lindgreen, Professor Michael Beverland, Professor François Maon
Supervising school:Cardiff Business School, Cardiff University
Primary funding source:ESRC Studentship