Start date:
October 2013Research Topic:
A multi-layered perspective of cultural heritage marketing.Research pathway:
Management and BusinessResearch Supervisor:
Professor Adam Lindgreen, Professor Michael Beverland, Professor François Maon Supervising school:
Cardiff Business School, Cardiff UniversityPrimary funding source:
ESRC StudentshipThere is a tension surrounding the marketing of cultural heritage sites and their corresponding events. The research will explore these tensions by pursuing a multi-layered approach to cultural heritage marketing. The research will focus on uncovering underlying processes and interactions behind the presentation of contested and constructed cultural heritage sites.
Email:
ReynoldsL4@cardiff.ac.uk