Start date:October 2013
Research Topic:Exploring the double jeopardy of marketing within the Behavioural Perspective Model
Research pathway:Management and Business
Research Supervisor:Prof Gordon Foxall, Dr Peter Morgan
Supervising school:Cardiff Business School, Cardiff University
Primary funding source:ESRC Studentship
Quantitatively explores whether the double jeopardy phenomenon prevalent in FMCG categories is also present within the Behavioural Perspective Model.