Start date:
October 2013Research Topic:
Exploring the double jeopardy of marketing within the Behavioural Perspective ModelResearch pathway:
Management and BusinessResearch Supervisor:
Prof Gordon Foxall, Dr Peter MorganSupervising school:
Cardiff Business School, Cardiff UniversityPrimary funding source:
ESRC StudentshipQuantitatively explores whether the double jeopardy phenomenon prevalent in FMCG categories is also present within the Behavioural Perspective Model.
Email:
RogersA20@cf.ac.uk