Student Profiles

Muhammed Alamgir Ahmed

Start date:
October 2014
Research Topic:
The Financial Consumption of Muslims in Wales
Research Supervisor:
Dr. Ahmad Jamal
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

This PhD project aims to look at the Muslim consumers’ points of view when making financial decisions about savings, investments and borrowings. This research intends to explore personal meanings, functional, emotional and symbolic values that arise in relation to financial consumption, economic welfare, religious ideals and salient market concerns. It will look at geopolitical issues and movements impact consumption patterns of Muslims in the UK in general and in Wales in particular as they experience a heightened sense of religious, cultural and ethnic identities given issues relevant to the ‘stigma’ attached with being a Muslim in the Western world.

Hushneara Begum

Hushneara Begum
Start date:
September 2011
Research Topic:
Thinking about the future: The consideration of carbon within the procurement process in Wales
Research Supervisor:
Prof. Ken Peattie, Prof. Helen Walker, Dr Anne Touboulic
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

My main research interest lies in sustainability, corporate social responsibility, sensemaking and stakeholder engagement The research explores how a governmental network of actors engage with and make sense of low carbon procurement within the context of Wales (UK).

Cassie Bowkett

Cassie Bowkett
Start date:
October 2013
Research Topic:
Industrial Policy and routes out of poverty
Research Supervisor:
Peter Turnbull, Deborah Hann, David Nash
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

My research project will utilise mixed methods. The underlying research interests centre around routes out of poverty, and how industrial policy, institutions and actors can impact this.

Rachel Emma Cook

Rachel Emma Cook
Start date:
October 2015
Research Topic:
Is ‘Head of Well-being’ an essential post in UK secondary schools?
Research Supervisor:
Professor Keith Whitfield, Dr David Nash
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

This study aims to assess the current levels of well-being amongst teachers in UK secondary school; research into well-being in education often focuses on pupils, meaning that the well-being of teachers is overlooked.

It will investigate the impact of the Nuffield Health ‘Head of Well-being’ programme on the physical and mental well-being of teachers in a UK secondary school in Oxford and whether any positive outcomes of this programme can be replicated in other UK secondary schools.

It will also consider the impact that trade unions have had on well-being in education to date, and the potential for future impact.

Philippe Demougin

Philippe Demougin
Start date:
October 2015
Research Topic:
Employers’ Organisations and their Codes of Conduct targeting Corporate Social Responsibility: A Case Study of Business in the Community
Research Supervisor:
Marco Hauptmeier
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

Employers organisations (EO) in the UK were generally defined as an under researched topic by Barry and Wilkinson in 2011. Relatively recently some EOs have begun to propagate codes of conduct to their member firms – targeting their corporate social responsibility (CSR). However until present, this relationship remains unexplored. Two of my research questions may therefore be:

  1. What are the functions, workings and effects of codes of conduct from EOs in the UK that address the CSR performance of their member firms?
  2. What are the “determinants of success” of EOs’ CSR codes, and the conditions under which these codes tend to be successful/unsuccessful?

I intend to explore this topic with the help of a case study of a large EO called Business in the Community (BitC). My principle research methods my include interviews with representatives of the BitC and discourse analysis of the BitC documents.

Charlotte Doyle

Charlotte Doyle
Start date:
October 2014
Research Topic:
Impulse Purchasing
Research Supervisor:
Professor Gordon Foxall
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

Consumer Psychology is a fairly modern research area especially when looking more deeply into impulse purchasing.

The research will be looking at interpreting these Consumer Impulse Choices using the Behavioural Perspective Framework.

Behaviour analysis and consumer research is vital to the development of marketing strategies.

Serena Ford-Davies

Start date:
October 2012
Research Topic:
The impact of Modernisation: A case study of Time within the UK Fire Service.
Research Supervisor:
Dr Sarah Jenkins, Dr Rachel Ashworth, Professor Robyn Thomas
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

Anna Milena Galazka

Start date:
October 2012
Research Topic:
Organisational remembering in temporary work
Research Supervisor:
Dr Tim Edwards, Dr Kelly Page, Dr Joe O’Mahoney
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

I am interested to find out about the challenges posed to organisational memory by temporary work and how non-standard workers overcome those in the execution of daily tasks.

Leanne Greening

Leanne Greening
Start date:
October 2015
Research Topic:
An investigation into the management of change within a voluntary sector organisation.
Research Supervisor:
Dr Deborah Foster Professor Emmanuel Ogbonna
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

The focus of this project is the voluntary sector which is an emerging field of research. The increased interest in the field is a result of the progressively important role that the sector is playing in the provision of public services as well as its contribution to the financial economy. However, the voluntary sector faces a bleak future if it fails to effectively change and adapt to the changing economic landscape. Changes to funding, fears for the sectors independence and fraying public trust are just some of the challenges that the sector must tackle in order to thrive.

The aims of this project are:

  • To establish what changes have taken place in the case study charity as a result of austerity and changes in the global political economy
  • To investigate how the changes have been managed and to what avail
  • To identify any challenges and implications that have occurred as a result of these change initiatives
  • To explore how stakeholders have responded to the changes
  • To explore whether the findings from this study can offer other organisations within the sector initiatives for overcoming problems with managing change

Soma Housein

Start date:
October 2016
Research Topic:
Board Diversity and CSR Performance
Research Supervisor:
Professor Marc Goergen and Wissam Abdallah
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

Due to the widely known corporate scandals such as Enron, as well as the financial crisis collapses, the trust in large firms are drastically reduced and have provoked discussion on corporate social responsibility (CSR) and gender diversity on corporate boards.

Corporatations around the world aim to enhance their board diversity practices and disclosure of these exercises.

Therefore, this study aims to analyze the effect of board gender diversity on Corporate Social Responsibility performance in the U.S.

Sarah Hughes

Start date:
October 2016
Research Topic:
Consumer Behaviour
Research Supervisor:
Professor Gordon Foxall and Dr Peter Morgan
Supervising school:
Primary funding source:
ESRC Studentship

The societal, economic and personal impact of addiction is a topic that long been considered important amongst researchers, policy makers and service providers alike.

My research hopes to explore gambling addiction as an extreme form of consumer behaviour, particularly in relation to levels of impulsivity demonstrated by “Disordered Gamblers”

Mila Ivanova

Start date:
October 2011
Research Topic:
Shareholder activism, corporate governance and the ethical politics of finance
Research Supervisor:
Dr M Marinetto
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

My main research interest lies in the sphere of shareholder activism on social, ethical and environmental issues. More specifically, my study examines the role of non-governmental organisations in the shareholder activist arena, the strategies they use to advance their goals via the financial market, as well as the relationships between them and investors, companies and individual supporters. The research aims to develop a better understanding of the factors that limit NGOs’ ability to engage in effective shareholder activism. It also seeks to identify a theoretical framework for the advancement of activism and stakeholder democracy. The research objectives will be met with the use of qualitative methodology (semi-structured interviews, analysis of relevant documents and participant observation).

Emma Louise Jones

Emma Louise Jones
Start date:
October 2013
Research Topic:
The nature of skill in knowledge work: an ethnography of the creative industries.
Research Supervisor:
Dr. Sarah Jenkins
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

I intend to conduct ethnographic research to examine the experience of work within the creative industries.  In particular the research will focus on notions of skill and job quality for knowledge workers located in the sector.

Jihee Kim

Jihee Kim
Start date:
October 2014
Research Topic:
Supply Chain Integration in Humanitarian Aid Supply Chain Management
Research Supervisor:
Dr. Stephen Pettit, Dr. Irina Harris, Prof. Anthony Beresford
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

The main purpose of the thesis is to develop an optimal model of Supply Chain Integration for the humanitarian sector, which has not been vigorously explored hitherto. The subject of this paper, in particular, seeks to apply the key assumptions of B-SCI and determine the suitability for the analysis of H-SCI. Therefore, in research field, this will provide useful analytical approaches designed to understand and to transform the quality of modal optimisation in humanitarian SCM and, in practice, help field staff to establish better systems for efficient humanitarian relief operations.

Nadine Leder

Nadine Leder
Start date:
October 2016
Research Topic:
The Impact of Sustainable and Innovative Practices on Supply Chain Performances
Research Supervisor:
Dr Maneesh Kumar and Dr Vasco Sanchez Rodrigues
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

Industrialised countries are currently in the age of digitalization. Technological change, digitalised processes, real-life data and a high growth of sensible data influence daily business operations more than ever. It is predicted that disruptive innovations will significantly change business models of many organisations within the following years. Disruptive innovations will likewise affect supply chains. Future supply chains have to be cost-effective and innovative while also minimizing the environmental impact. Specifically, the transformation towards sustainable operations implicates many challenges. Besides the common criteria, upcoming trends have to be considered. New innovative technologies, such as Industry 4.0, will influence existing supply chains. Additionally, supply chains should not neglect the idea of collaborations to become resistant and resilient to a continuously changing business environment. My research will focus on the influence of these new technologies and their interaction with the fundamental idea of sustainability on supply chain performances.

Richard Lilley

Richard Lilley
Start date:
October 2012
Research Topic:
Implications for the future of fisheries in the creation of sustainable places
Research Supervisor:
Dr Leanne Cullen-Unsworth
Supervising school:
Sustainable Places Research Institute,
Primary funding source:
ESRC Studentship

I am investigating the social, economic and ecological flows that occur within and between ecosystems and the resultant impacts of these flows on social, economic and environmental sustainability.

I am interested in the threats posed to livelihoods and the economy, food security and lifestyles from a changing global environment as well as mitigation, adaptation and human behavioural changes within coupled physical, social and ecological systems.

My previous research has focused on the value of seagrass meadows as valuable nursery habitat for commercially important fish species.

Catherine Mackintosh

Start date:
October 2016
Research Topic:
The impact of idiosyncratic deals on feelings of psychological contract fulfilment in peers
Research Supervisor:
Dr Aoife McDermott
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

Theoretically, my research aims to enhance our understanding of the impact of peers on the psychological contract. This will be achieved by integrating psychological contract theory, the Leader-Member exchange model and research into idiosyncratic deals (i-deals). Substantively, I will be examining the balancing act between offering flexibility and maintaining fairness in the workplace.

Jemma Oeppen

Jemma Oeppen
Start date:
September 2012
Research Topic:
Multi-Perspective Study on Co-Branding with Fashion Brands
Research Supervisor:
Prof. Paul Bottomley, Dr Robert Angell, Dr Ahmad Jamal
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

This study aims to address limitations in current co-branding research with respect to high involvement brands such as luxury fashion. It will explore consumer and managerial perspectives of the strategy in practice.

Selected recent publications:

Academy of Marketing Conference 2013 – “Managerial Perspectives on Co-Branding in Fashion”. Awarded Best Paper in track of Brand and Corporate Reputation Management.

Sarah Oufan

Sarah Oufan
Start date:
October 2015
Research Topic:
Big Data & Marketing Decision Making
Research Supervisor:
Professor Luigi M De Luca, Professor Robert Morgan, Professor Rick Delbridge
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

This research aims to explore the impact big data has on the marketing and strategic decision making within organisations.

Adam Poole

Adam Poole
Start date:
October 2012
Research Topic:
Trust and the Financial Adviser
Research Supervisor:
Dr Shumaila Yousafzai, Dr Ahmad Jamal
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

I will be using qualitative and quantitative methods to research trust and the formation of trust between consumers and financial advisers.

Emma Pugh

Emma Pugh
Start date:
October 2013
Research Topic:
Performance Measurement and Managers’ Temporality
Research Supervisor:
Dr Aoife McDermott, Professor Keith Robson
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

The research will consider the relationship between the utilisation of a balanced scorecard (BSC) and managers’ temporal orientations to determine the extent to which the utilisation of a BSC is associated with an absence of short-termism.

Philipp Reynders

Philipp Reynders
Start date:
October 2016
Research Topic:
Innovative Work Behavior and Continuous Improvement
Research Supervisor:
Maneesh Kumar and Annie Pye
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

Innovation is a key driver for value creation and becomes increasingly important for organizations in order to sustain the competitiveness of the business. As innovation is sparked through the involvement of staff members, it becomes significantly relevant for organizations to develop an understanding how innovative work behavior evolves.

Accordingly, my research project aims to:

  • Understand the organizational factors and conditions to promote IWB within individuals;
  • Investigate the role of middle managers in accelerating IWB adoption within shop-floor employees;
  • Benchmark with other best-in-class organizations to identify how IWB is managed and sustained in the long-term.

Laura Reynolds

Laura Reynolds
Start date:
October 2013
Research Topic:
A multi-layered perspective of cultural heritage marketing.
Research Supervisor:
Professor Adam Lindgreen, Professor Michael Beverland, Professor François Maon
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

There is a tension surrounding the marketing of cultural heritage sites and their corresponding events. The research will explore these tensions by pursuing a multi-layered approach to cultural heritage marketing. The research will focus on uncovering underlying processes and interactions behind the presentation of contested and constructed cultural heritage sites.

Andrew Rogers

Andrew Rogers
Start date:
October 2013
Research Topic:
Exploring the double jeopardy of marketing within the Behavioural Perspective Model
Research Supervisor:
Prof Gordon Foxall, Dr Peter Morgan
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

Quantitatively explores whether the double jeopardy phenomenon prevalent in FMCG categories is also present within the Behavioural Perspective Model.

Anna Scedrova

Anna Scedrova
Start date:
October 2011
Research Topic:
Evaluating Innovation Investment Outcomes of Government Venture Funding: A Longitudinal, Multi-Level, Multi-Source Analysis of Small Firms in the U.S.
Research Supervisor:
Professor Robert E. Morgan Professor Luigi M. De Luca
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

This quantitatively focussed research project aims to assess what effect government venture funding has on long-term performance of firms, namely innovation commercialisation and entrepreneurial activity. Also, it intends to determine characteristics that affect funding allocation outcomes.

Dimitrios Theocharis

Dimitrios Theocharis
Start date:
October 2015
Research Topic:
Advancing the examination of Arctic Shipping from both the economic and environmental perspectives
Research Supervisor:
Dr Stephen Pettit, Dr Vasco Sanchez Rodrigues, Dr Jane Haider
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

The renewed interest for the utilization of the arctic routes from both the academia and the maritime industry indicates the importance of undertaking an integrated study of arctic shipping.

The aim of this study is to examine the potential of the so-called arctic routes – such as the Northern Sea Route, the Northwest Passage and the Transpolar Passage – from both the economic and environmental perspectives compared to the conventional routes via the the Suez and Panama Canals.

The study also seeks to investigate the impact of arctic shipping on the maritime markets as well as the potential of the supply chain network design in reference to the exploitation and transportation of natural resources from the arctic region to the global markets.

ResearchGate:
Dimitrios_Theocharis

Huw Thomas

Start date:
October 2011
Research Topic:
Global Labour Regulation and the Role of the International Labour Organisation
Research Supervisor:
Prof P Turnbull
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

The research will consider conditions of work in the twenty-first century, most notably in developing countries, and the role of the International Labour Organisation (ILO) within the area of global labour regulation.

Richard Thomas

Richard Thomas
Start date:
October 2012
Research Topic:
Television news coverage of “executive pay” debates
Research Supervisor:
Professor Peter Turnbull, Professor Justin Lewis, Professor Andrea Whittle
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

I will be using qualitative and quantitative methods to examine how various stakeholders legitimize their positions in mediated debates surrounding executive pay.

Hannah Jiayi Tian

Hannah Tian
Start date:
October 2015
Research Topic:
Fair Value Accounting and Audit Fees in China
Research Supervisor:
Professor Jason Xiao, Dr Woon Sau Leung
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

To further understanding of the interactions of FVA (a relatively new accounting concept which has been introduced in China) and audit pricing.

James Wallace

James Wallace
Start date:
October 2014
Research Topic:
Being Well at Work
Research Supervisor:
Professor Robyn Thomas, Professor Tim Edwards
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

My research seeks to explore the way that employee wellbeing has become a concern for organisations, and how this concern is manifested in workplace wellbeing programmes that encourage employees to live healthy lifestyles.

I am interested in exploring workplace wellbeing in terms of the responsibility of both employer and employee, and what this means in terms of being fit or unfit for work.

The research is informed by the philosophy of Michel Foucault and utilises a qualitative research methodology. It employs semi-structured interviews, participant observation and textual analysis, and is underpinned by the use of discourse analysis.

Rachel Williams

Rachel Williams
Start date:
October 2014
Research Topic:
The Ethics of Marketing Psychoactive Drugs
Research Supervisor:
Michael Marrinetto, Carl Cederström, Kate Daunt
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

A predominantly qualitative investigation into the ethical status of the methods used to market psychoactive drugs.

Karen Lorraine Wontner

Karen Wontner
Start date:
October 2013
Research Topic:
Social issues in public procurement
Research Supervisor:
Professor Helen Walker, Dr Irina Harris
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

Examination of sustainable supply chain management within the public sector, with particular reference to social aspects, eg the use of social clauses in contracts.

The Management and Business pathway brings together three institutions to offer a formidable range and combination of substantive and methodological strengths. The pathway covers a variety of research themes in the fields of marketing & strategy, banking, accounting & finance, logistics & operations management, and management, employment & organisation; all underpinned by the research strength and experience of faculty members at Cardiff, Bangor and Swansea Universities.  This joint working allows students increased access to leading researchers whilst also offering them a breadth of contacts and experiences, enabling them to network within a larger cohort and to see their research within an especially wide disciplinary context.

Cardiff Business School benefits from internationally recognised expertise in multiple areas including: public value; post-structuralist and critical realist theorizing; accounting and control; fit supply chains; consumer behaviour. Bangor Business School focuses on banking and finance (specifically credit and uncertainty), critical management and corporate communications, especially organisation/stakeholder relationships. Swansea School of Management has an international reputation in the research areas of digital innovation and organisational behavior, and human resource management.

Students on the ‘1+3’ route, as part of their Masters programme, take a module in advanced research methods specific to their research discipline which is shared by students and taught by staff across the three institutions. Subject-specific training and student development continues throughout the Doctorate. At every stage, students are active participants in a wide range of reading and discussion groups, roundtable sessions, seminar series and data analysis workshops. Students are strongly encouraged and supported to attend and present at relevant national and international conferences.