Two senior academics who were awarded an Outstanding Impact Prize by the ESRC in 2013 identify and discuss key ingredients for a successful engagement with non-academic audiences.
Video recordings of Professor Kevin Morgan and Dr Roberta Sonnino at the ESRC First Year Student Conference in Cardiff, January 2015.
You can watch either of these videos, which are each 35 minutes: each presenter covers the same topics and talks to the same slides. Or you can watch both videos to get a complete perspective on this project.
Four questions are addressed:
- Why should we value impact?
- Who are the non-academic beneficiaries of our research?
- What kind of impacts can we realistically hope to achieve through our research?
- What mechanisms can be utilized to involve our targeted audiences in the research?
Professor Kevin Morgan:
Dr Roberta Sonnino: