Video recording of a keynote by Professor Pamela Cox at the ESRC First Year Student Conference in Cardiff, January 2015.
Watching this video and the associated media will take just over half an hour.
Impact is about planning how your research will make a difference to the world. Increasingly we are asked to demonstrate how the knowledge we create can be used to make a difference to people’s lives and communities. How can social scientists tell their research stories in a way that better connects with the wider public? What kinds of impact do these stories help to create? The aim of this talk is to help you think about what impact means and why it is important, and how you can work to create the most impact from your project. Professor Pamela Cox shares her experiences of making two BBC documentary series – Servants (2012) and Shopgirls (2014) – both of which trace broad shifts in the UK labour market and in workers’ own lived experiences of these.
There were a number of videos that were played in during Professor Cox’s talk; although we are unable to include them in this recording, you can pause and play them in yourself either via the following links, or by scrolling down to where they are embedded in the page below.
- http://bit.ly/1ysc1 The BBC Shopgirls trail (at 14:01)
- http://bit.ly/1ysc2 The clip from Shopgirls (at 14:50)
- http://bit.ly/1ysc3 The animated podcast by Martin Wolf (at 22:33)
- http://bit.ly/1ysc4 The multimedia website (at 23:10)
The multimedia website
A Game of Shark and Minnow
The slides for Professor Cox’s talk, along with an archive of social media discussion, can be found on the conference website.