Start date:October 2019
Research Topic:Co-Creation in Rail-Services
Research pathway:Management and Business
Research Supervisor:Dr Mirella Yani-De-Soriano
Supervising school:Cardiff Business School, Cardiff University
Primary funding source:ESCR Studentship
Research keywords:Co-creation; Public-transport
My project will entail an exploration of Welsh passenger’s experiences as they engage with Transport for Wales’s (TFW) services, an analysis of how these experiences relate to activites of co-creation and a final evaluation of how TfW can systematically support passenger engagement through leveraging co-creation.
The project aims to create a systematic framework designed specifically around the experiences of Welsh passengers to create a sustainable approach for TfW to leverage co-creation and increase passenger engagement with its services.