Doyle, Charlotte

Charlotte Doyle
Start date:
October 2014
Research Topic:
Impulse Purchasing
Research pathway:
Research Supervisor:
Professor Gordon Foxall
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

Consumer Psychology is a fairly modern research area especially when looking more deeply into impulse purchasing.

The research will be looking at interpreting these Consumer Impulse Choices using the Behavioural Perspective Framework.

Behaviour analysis and consumer research is vital to the development of marketing strategies.