Hoeijmakers, Lotte

Hoeijmakers, Lotte
Start date:
October 2018
Research Topic:
Social Norms, Identity, And Habits For Better Local Environmental Quality In Wales
Research pathway:
Research Supervisor:
Wouter Poortinga
Supervising school:
School of Psychology,
Primary funding source:
ESRC Studentship
External Sponsor:
Keep Wales Tidy

Litter places a substantial burden on local authorities’ finances, as well as affecting how people feel about their community, with deprived neighbourhoods being disproportionately affected. While litter strategies are generally based on education, enforcement and infrastructure, these approaches may not be sufficient for behaviour change. Research has pointed to the importance of social norms, identity, and habits for behaviour and behaviour change.

In collaboration with Keep Wales Tidy, I will be researching these social norms, identity and habits surrounding littering.