This PhD research consists of an ethnography of the implementation of the Digital Competence Framework (DCF) in the context of Welsh schools. The project looks at the processes by which schools, teacher, and learners are adapting to this programme, as well as shaping it in itself. It looks at the way in which the DCF is affecting teaching practices, relationships, identities, and values. The aim is to provide an elaborated account of the production and reproduction of digital cultures in this context, with a focus on the social interactions and sense-making processes that lead to the formation of such cultures.