Oeppen, Jemma

Jemma Oeppen
Start date:
September 2012
Research Topic:
Multi-Perspective Study on Co-Branding with Fashion Brands
Research pathway:
Research Supervisor:
Prof. Paul Bottomley, Dr Robert Angell, Dr Ahmad Jamal
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

This study aims to address limitations in current co-branding research with respect to high involvement brands such as luxury fashion. It will explore consumer and managerial perspectives of the strategy in practice.

Selected recent publications:

Academy of Marketing Conference 2013 – “Managerial Perspectives on Co-Branding in Fashion”. Awarded Best Paper in track of Brand and Corporate Reputation Management.

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