![Jemma Oeppen](https://walesdtp.ac.uk/wp-content/uploads/2013/10/64117_10152044740293502_1005289088_n-150x150.jpg)
Start date:
September 2012Research Topic:
Multi-Perspective Study on Co-Branding with Fashion BrandsResearch pathway:
Management and BusinessResearch Supervisor:
Prof. Paul Bottomley, Dr Robert Angell, Dr Ahmad JamalSupervising school:
Cardiff Business School, Cardiff UniversityPrimary funding source:
ESRC StudentshipThis study aims to address limitations in current co-branding research with respect to high involvement brands such as luxury fashion. It will explore consumer and managerial perspectives of the strategy in practice.
Selected recent publications:
Academy of Marketing Conference 2013 – “Managerial Perspectives on Co-Branding in Fashion”. Awarded Best Paper in track of Brand and Corporate Reputation Management.
Email:
oeppenjh@cf.ac.uk