Reynolds, Laura

Laura Reynolds
Start date:
October 2013
Research Topic:
A multi-layered perspective of cultural heritage marketing.
Research pathway:
Research Supervisor:
Professor Adam Lindgreen, Professor Michael Beverland, Professor François Maon
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

There is a tension surrounding the marketing of cultural heritage sites and their corresponding events. The research will explore these tensions by pursuing a multi-layered approach to cultural heritage marketing. The research will focus on uncovering underlying processes and interactions behind the presentation of contested and constructed cultural heritage sites.