Rogers, Andrew

Andrew Rogers
Start date:
October 2013
Research Topic:
Exploring the double jeopardy of marketing within the Behavioural Perspective Model
Research pathway:
Research Supervisor:
Prof Gordon Foxall, Dr Peter Morgan
Supervising school:
Cardiff Business School,
Primary funding source:
ESRC Studentship

Quantitatively explores whether the double jeopardy phenomenon prevalent in FMCG categories is also present within the Behavioural Perspective Model.